(Mile) high fashion! Model Jessica Hart designs $298 scarf for Qantas to reflect ‘the unique beauty of Australia’ and draws inspiration from Melbourne street art

 

She walked for Victoria’s Secret in New York, Max Mara in Milan and Vionnet at Paris Fashion Week.

But Australian supermodel Jessica Hart strayed no further than home when looking for inspiration for a design collaboration with Qantas.

Drawing on her love of Melbourne’s street art, laneways and food scene, Hart inspired Australian brand Bird and Knoll to design a beautifully printed cashmere blend scarf for Qantas passengers.

 

Hart joined forces with Qantas in May this year as their trend consultant, and was tasked with nominating a destination that ‘felt like home’ for the scarf’s design.

She collaborated with the iconic airline to help design the scarf, which was launched this month.

Available from David Jones and Qantas.com, the airline said the $298 garment is the ‘ideal fashion travel accessory’.

 

‘Having travelled as much as I have to so many cities, I can honestly say it has inspired my sense of style;’ Jessica told Qantas.

‘I love expressing myself through fashion and I believe style evolves as a result of different experiences and travel is a gateway to those experiences.’

The limited edition scarf was designed by Australian brand Bird and Knoll, who told Australian Business Traveller the scarf: ‘translates effortlessly from poolside sarong to an elegant inflight cover-up, so it’s ideal for popping in your luggage.’

The cashmere scarf is a soft cream colour with smudges of pink, yellow and green.

 

Strong grey and blue lines give the city feel, reflecting the streetscape art of Hosier Lane and it’s cornerstone restaurant MoVida, working together with the pastel shades to create a street-style elegance.

Qantas Group Executive Brand marketing and corporate affairs’ Olivia Wirth said the airline were excited about the collaboration which they hoped would ensure Qantas continued to be innovative when it came to travel and style.

‘While the scarf is the ideal fashion travel accessory, it will also promote the unique beauty of Australia, and as the country’s national carrier, we take great pride in flying the flag for home-grown fashion designers, destinations and talent,’ she said. 

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