Category: Conferences

Zapstars Productions: find the best solution for your production needs

Zapstars Productions: find the best solution for your production needs

No two days are the same in the events industry. Maybe that’s why time seems to fly – we’re fast approaching the end of 2016 already!

Zapstars Productions’ owner and technical director, Jamie McEwen, and his crew are proud to look back over the past year. We’ve supported some standout events such as Krispy Kreme’s new store grand opening in Henry Deane Plaza, conversations with Naomi Klein at the City Recital Hall and the Sydney Peace Prize held in the Sydney Town. We’re also privileged to have met countless events professionals in the industry, Australia wide.

Krispy Kreme’s new store grand opening in Henry Deane Plaza
Conversations with Naomi Klein at the City Recital Hall


Zapstars Productions entered the events arena in 2007. With growing expertise, we commenced full-blown operations in 2014, providing production and technical solutions. From corporate events to award shows, we’ve worked hard to find the right solutions for our clients.

It’s always been our goal to make our clients’ lives easier by providing end-to-end management. So beyond production needs, Zapstars also brings together event specialists and suppliers to help meet client demands.

Over the years the Australian events industry has changed beyond recognition, with advances in technology constantly providing new and experiential events to audiences. While demand and innovation may change, our aim at Zapstars remains the same: to keep pace with the events evolution and provide the best possible production solutions.

Above all, Zapstars values its clients dearly. We believe two-way communication is essentially what lies behind a successful event. That’s why we value what our clients have to say. By listening and communicating, we can continue to meet expectations.

We’re excited for the future and the challenges it will surely bring. Blessed with a crew always ready to provide its very best, we’re excited to embrace every new event trend. We’re excited to meet new clients and create memorable events with them.

Zapstars Productions is here to stay, thanks to our wonderful clients who continue to trust us and believe in us.

Harness Social Media to Create Event Buzz

Harness Social Media to Create Event Buzz

Every event’s different and varies in the occasion, the planning and the exposure required. If it’s a PR event, for example, then much of the planning will focus on achieving maximum exposure.

But there is one thing every event has in common: when it comes to promotion, you need engagement and most certainly you need to create that ’buzz’ of anticipation.

These days, technology and social media have made promotion, engagement, and exposure so much easier than the old, traditional methods of promoting an event. You just need to know how best to leverage the available tools.

In this blog, we’ve highlighted some ways you can use social media to create that buzz. Read on…

1. Engage: Aside from actively promoting an event, grab your audience’s attention by ‘crowd sourcing’. Get them involved. Ask for their opinion. What would they ideally like to see during the event? A promise to act on the best of their suggestions for the event can help boost attendance.

2. Intrigue: Use social networks such as Facebook, LinkedIn, Eventbrite and the like to reach your target market – your potential attendees. Post teasers, photos or phrases to grab attention. Using a variety of social media channels gives additional exposure, especially in search engines such as Google.

3. Refresh: Don’t just rely on your initial promotion. Keep the engagement alive. One way you could do this is to run a simple competition through Facebook, Instagram, or Twitter to create even more interest in the event. For example, you could ask the audience to guess the speaker or the special guests by providing a cryptic clue or two. Offer free tickets or other incentives as prizes.

4. Stream: Facebook has a great live streaming tool. During the event (or in the run-up to it) live-stream what the audience can expect. Tease them with glimpses of what’s coming. It’s likely not all your target market will have the time to go to your event; but if you create enough hype, you can convert the merely ’interested’ into actual attendees.

These are just four ways you can create event buzz through social media. Do you have a novel idea for hooking potential attendees? Share it with us by posting a comment!

Zapstars Productions In Melbourne

Zapstars Productions In Melbourne

A conference that spanned a week in Melbourne’s South Bank. Multiple venues that gave great diversity to the conference.

Showtime Events

A fully operational custom-designed bar coupled with in house catering allows this pillar-less and unobstructed function space to put on a show that will impress!



Crown Melbourne excels in delivering world-class service, premium catering and excellence in on-site technical support. Our five star facilities, attention to detail and highly trained staff make Crown the perfect choice for your next event in Melbourne.



With locations in 80 countries across six continents, there’s nothing we haven’t seen, from Hollywood galas to music industry parties and more. Our smartly designed, full-service facilities are ideal for everything. Put Hilton in your corner and the stage is set for success.


Melbourne Convention and Exhibition Centre

(MCEC) understands connections are what make an event memorable.

Leading technology to drive creativity. Fresh award-winning food made in-house. Teamed with people who have the skills and experience to help you bring it all together.


10 Questions to Ask a Keynote Speaker before Hiring Them

10 Questions to Ask a Keynote Speaker before Hiring Them

The keynote is the most crucial part that establishes the framework of a programme, event, convention agenda or some other specific happenings involving talking. They are mainly carried out by convention moderators who are also called keynote speaker. The keynote speaker definitely has an important mission that can provide a better understanding about some particular theme or even make changes much broader like in a whole organization. Take a look at 10 things that you should be asking the keynote speaker before hiring him.

  • What preparation does a keynote speaker need to undergo to provide a successful service?

On the interview, it should be clear that the potential keynote speaker is familiar with what should be done to capture the essence of any meeting and highlight it to the target audience in a short period of time. The interviewer should ask about concrete techniques the employee would use to achieve that, such as researching of particular industry issues, the audience and others.

  • What is your background and attitude towards life?

Asking this question can provide also some shaky ground information that most likely is not mentioned in the CV, for example, prejudices against some nationality and others that can be challenging when dealing with some particular audience.

  • Can you give a brief presentation of yourself?

The best way how to see how the theory works in practice is by asking a potential keynote speaker to promote himself. In this manner, it is possible to witness how a person is using gestures, his voice, and other tools.

  • Can you summarize the given text?

Giving a task to summarize some text will show what information a person finds important and which words he or she chooses to use to retell the idea.

  • What will you do to stay memorable to the target audience? Can you provide an example?

To see how creative a person is with his approaches, it could be important to ask what kind of tools or approach he or she will use to leave a memorable impression. In this case, it can be some anecdote, showing some clips, singing and others.

  • Can you name some of the most popular keynote speakers worldwide?

This question will help to determine if a person has some background knowledge in the field and perhaps people from whom he gets inspired, like Steve Jobs, Doug Dvorak.

  • What are the differences between inspirational speaker and keynote speaker?

It is important to make a clear distinction between terms. The keynote speaker has more to do with providing a summary of a message.

  • What and who inspires you?

To determine personality traits and the possible approach to moderate a keynote event, it is important to see what a person is interested in and from where he gets the ideas to make the best impression to the target audience when spreading the organizations or some other hirers’ message.

  • How long is a good speech?

Mainly there are two types of speakers: the ones who tend to talk shorter than expected and the ones who talk too much. There should be some plan also to stay focused on the most important bits of the information that needs to be provided to the target audience.

  • Do you think it is important to interact with the audience or not? Justify your opinion.

A keynote speaker can choose either provide one-way conversation or try to interact with the audience. The second choice is better and not that easy to be made successfully. He or she should be careful with connecting references, rhetorical questions and other approaches a keynote speaker uses.

To successfully achieve this mission, this special speaker needs to be selected with a special care. Some of the highlighted questions can help to make a decision that can influence the whole future of a company, an event or some other issue. Questions practical in nature also shouldn’t be forgotten as they can help to see how a person can promote himself and see him in action. The more provoking and non-standard the questions will be, the more possibility will be there to find the most suitable candidature, who won’t let anyone down.

 For more information on how to breathe life into your next event check:

Your trusted Audio Visual Production and Solution Provider,


Zapstars Productions At The Cruising Yacht Club of Australia For A Two Day Conference

Zapstars Productions At The Cruising Yacht Club of Australia For A Two Day Conference

The Cruising Yacht Club of Australia was formed in 1944 and, despite its name, quickly became the leading exponent of ocean racing in Australia, at that time a little-known sport both here and elsewhere.

In 1945 a planned cruise to Hobart quickly turned into a race and the famous Sydney Hobert Yacht Race was born.

TRAVEL - Sydney (Australia) - Rushcutter Bay, Cruising Yacht Club of Australia (CYCA) - 15/03/2007 - Photo : Andrea Francolini

The race captured the imagination of the Australian public and it soon developed into an international yachting classic, attracting competitors from around the world.