Zapstars Productions: find the best solution for your production needs

ZapstarsDecember 10, 2016Award Evenings, Charity, Conferences, Openings, Press Releases
Zapstars Productions: find the best solution for your production needs

No two days are the same in the events industry. Maybe that’s why time seems to fly – we’re fast approaching the end of 2016 already!

Zapstars Productions’ owner and technical director, Jamie McEwen, and his crew are proud to look back over the past year. We’ve supported some standout events such as Krispy Kreme’s new store grand opening in Henry Deane Plaza, conversations with Naomi Klein at the City Recital Hall and the Sydney Peace Prize held in the Sydney Town. We’re also privileged to have met countless events professionals in the industry, Australia wide.

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Krispy Kreme’s new store grand opening in Henry Deane Plaza
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Conversations with Naomi Klein at the City Recital Hall

 

Zapstars Productions entered the events arena in 2007. With growing expertise, we commenced full-blown operations in 2014, providing production and technical solutions. From corporate events to award shows, we’ve worked hard to find the right solutions for our clients.

It’s always been our goal to make our clients’ lives easier by providing end-to-end management. So beyond production needs, Zapstars also brings together event specialists and suppliers to help meet client demands.

Over the years the Australian events industry has changed beyond recognition, with advances in technology constantly providing new and experiential events to audiences. While demand and innovation may change, our aim at Zapstars remains the same: to keep pace with the events evolution and provide the best possible production solutions.

Above all, Zapstars values its clients dearly. We believe two-way communication is essentially what lies behind a successful event. That’s why we value what our clients have to say. By listening and communicating, we can continue to meet expectations.

We’re excited for the future and the challenges it will surely bring. Blessed with a crew always ready to provide its very best, we’re excited to embrace every new event trend. We’re excited to meet new clients and create memorable events with them.

Zapstars Productions is here to stay, thanks to our wonderful clients who continue to trust us and believe in us.

Harness Social Media to Create Event Buzz

ZapstarsSeptember 18, 2016Conferences, Events
Harness Social Media to Create Event Buzz

Every event’s different and varies in the occasion, the planning and the exposure required. If it’s a PR event, for example, then much of the planning will focus on achieving maximum exposure.

But there is one thing every event has in common: when it comes to promotion, you need engagement and most certainly you need to create that ’buzz’ of anticipation.

These days, technology and social media have made promotion, engagement, and exposure so much easier than the old, traditional methods of promoting an event. You just need to know how best to leverage the available tools.

In this blog, we’ve highlighted some ways you can use social media to create that buzz. Read on…

1. Engage: Aside from actively promoting an event, grab your audience’s attention by ‘crowd sourcing’. Get them involved. Ask for their opinion. What would they ideally like to see during the event? A promise to act on the best of their suggestions for the event can help boost attendance.

2. Intrigue: Use social networks such as Facebook, LinkedIn, Eventbrite and the like to reach your target market – your potential attendees. Post teasers, photos or phrases to grab attention. Using a variety of social media channels gives additional exposure, especially in search engines such as Google.

3. Refresh: Don’t just rely on your initial promotion. Keep the engagement alive. One way you could do this is to run a simple competition through Facebook, Instagram, or Twitter to create even more interest in the event. For example, you could ask the audience to guess the speaker or the special guests by providing a cryptic clue or two. Offer free tickets or other incentives as prizes.

4. Stream: Facebook has a great live streaming tool. During the event (or in the run-up to it) live-stream what the audience can expect. Tease them with glimpses of what’s coming. It’s likely not all your target market will have the time to go to your event; but if you create enough hype, you can convert the merely ’interested’ into actual attendees.

These are just four ways you can create event buzz through social media. Do you have a novel idea for hooking potential attendees? Share it with us by posting a comment!