Tech Equipment is the Heart of All Your Events

ZapstarsAugust 11, 2017Uncategorized
Tech Equipment is the Heart of All Your Events

You’ve planned your event for months, even a year in advance; but one faulty piece of equipment can mean all your preparations have gone to waste.

So how can you avoid equipment issues ruining your events? Here are a few pointers to help you deal with those issues and make all your events hassle-free.

Research. You’ve put every effort into event design, production setup, event tech, audience marketing, and even influencers attending the event. But all of these need the right tech equipment to function smoothly.

The scope of equipment you’ll need depends on the size of your venue. Check the power outlets available. Of course, check modes of connection. Is the WIFI signal strong enough?

Create your own checklist. Some event professionals might leave everything technical to the tech team because they have a whole lot of other important stuff on their plate. But if things do go wrong, the tech team won’t save the event. You’re ultimately the one in charge of the smooth running of your event.

Create a list of all the equipment needed for the whole event. Note how many microphones, projectors, LED screens, tablets you’ll need. If you aren’t sure, talk to your tech supplier beforehand. This will make the preparations a lot easier.  

Check for alternatives and backups. Even if you think have all the right equipment, you need to consider other alternatives in case what you have doesn’t work well with the venue. And of course the power supply is important. Always check your options and have backups in case of problems.

Test your equipment! Incompatibility and other technical problems can cause delays so the last thing you want is to find this out during the event. Allow plenty of time beforehand to run a fail test of all the equipment you will be using. You may need other equipment to get any incompatible items to work with each other.

Hire a trusted supplier. After researching for your event, you’re ready to hire your tech supplier. You need a supplier who understands all the technical aspects of your event and can deliver fully-functional, up-to-date equipment. Before hiring anyone, check their background, read about the events they did and confirm their credibility.

Zapstars Productions offers innovative audio-visual and production solutions for all types of events. Whether small, informal gatherings or major award shows, we can help you manage production budgets, organise manpower needs, set-up venues and deliver technically seamless productions.

Contact us today to learn more.

Zapstars Productions: find the best solution for your production needs

ZapstarsDecember 10, 2016Award Evenings, Charity, Conferences, Openings, Press Releases
Zapstars Productions: find the best solution for your production needs

No two days are the same in the events industry. Maybe that’s why time seems to fly – we’re fast approaching the end of 2016 already!

Zapstars Productions’ owner and technical director, Jamie McEwen, and his crew are proud to look back over the past year. We’ve supported some standout events such as Krispy Kreme’s new store grand opening in Henry Deane Plaza, conversations with Naomi Klein at the City Recital Hall and the Sydney Peace Prize held in the Sydney Town. We’re also privileged to have met countless events professionals in the industry, Australia wide.

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Krispy Kreme’s new store grand opening in Henry Deane Plaza
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Conversations with Naomi Klein at the City Recital Hall

 

Zapstars Productions entered the events arena in 2007. With growing expertise, we commenced full-blown operations in 2014, providing production and technical solutions. From corporate events to award shows, we’ve worked hard to find the right solutions for our clients.

It’s always been our goal to make our clients’ lives easier by providing end-to-end management. So beyond production needs, Zapstars also brings together event specialists and suppliers to help meet client demands.

Over the years the Australian events industry has changed beyond recognition, with advances in technology constantly providing new and experiential events to audiences. While demand and innovation may change, our aim at Zapstars remains the same: to keep pace with the events evolution and provide the best possible production solutions.

Above all, Zapstars values its clients dearly. We believe two-way communication is essentially what lies behind a successful event. That’s why we value what our clients have to say. By listening and communicating, we can continue to meet expectations.

We’re excited for the future and the challenges it will surely bring. Blessed with a crew always ready to provide its very best, we’re excited to embrace every new event trend. We’re excited to meet new clients and create memorable events with them.

Zapstars Productions is here to stay, thanks to our wonderful clients who continue to trust us and believe in us.

Harness Social Media to Create Event Buzz

ZapstarsSeptember 18, 2016Conferences, Events
Harness Social Media to Create Event Buzz

Every event’s different and varies in the occasion, the planning and the exposure required. If it’s a PR event, for example, then much of the planning will focus on achieving maximum exposure.

But there is one thing every event has in common: when it comes to promotion, you need engagement and most certainly you need to create that ’buzz’ of anticipation.

These days, technology and social media have made promotion, engagement, and exposure so much easier than the old, traditional methods of promoting an event. You just need to know how best to leverage the available tools.

In this blog, we’ve highlighted some ways you can use social media to create that buzz. Read on…

1. Engage: Aside from actively promoting an event, grab your audience’s attention by ‘crowd sourcing’. Get them involved. Ask for their opinion. What would they ideally like to see during the event? A promise to act on the best of their suggestions for the event can help boost attendance.

2. Intrigue: Use social networks such as Facebook, LinkedIn, Eventbrite and the like to reach your target market – your potential attendees. Post teasers, photos or phrases to grab attention. Using a variety of social media channels gives additional exposure, especially in search engines such as Google.

3. Refresh: Don’t just rely on your initial promotion. Keep the engagement alive. One way you could do this is to run a simple competition through Facebook, Instagram, or Twitter to create even more interest in the event. For example, you could ask the audience to guess the speaker or the special guests by providing a cryptic clue or two. Offer free tickets or other incentives as prizes.

4. Stream: Facebook has a great live streaming tool. During the event (or in the run-up to it) live-stream what the audience can expect. Tease them with glimpses of what’s coming. It’s likely not all your target market will have the time to go to your event; but if you create enough hype, you can convert the merely ’interested’ into actual attendees.

These are just four ways you can create event buzz through social media. Do you have a novel idea for hooking potential attendees? Share it with us by posting a comment!